▪️ Influencer and Community Marketing Manager

Mar 2025 - Present

Bubble Skincare

• Owned strategic planning and day-to-day operations for influencer and ambassador marketing programs, directing campaign execution, launch timelines, and cross-functional workflows.
• Managed a team of 8 to oversee a 200K+ Gen Z/ Alpha ambassador community, implementing systems that improved engagement, content output, and brand awareness.
• Directed influencer and ambassador strategy for a new product launch, resulting in $2.7M+ EMV and 47.9M+ reach from paid/gifted creators, and $700K+ EMV and 2M+ organic reach through community seeding efforts.

▪️ Director of Brand Marketing

Nov 2023 - Nov 2024

Dormify

• Mentored and managed a marketing team of 6, fostering a culture of creativity and innovation.
• Transformed the company’s marketing approach by prioritizing strategic content and brand storytelling, achieving an increased ER of 8.4%, well above the industry average ER of 1.1%.
• Served as a creative director, overseeing all marketing initiatives and acting as the final approver for all creative assets, including social media, email, SMS, and website content.
• Developed the content calendar for all marketing channels and collaborated cross-functionally to plan and execute promotional campaigns.
• Wrote branded copy for all marketing initiatives including email, SMS, website, social media, and digital ads.

▪️ Senior Content Manager

Feb 2023 - Nov 2023

Dormify

• Led all in-house content production initiatives including planning, managing, and directing photoshoots, sourcing models and props, building sets, capturing video assets, and editing final content.